United Real Estate Company (URC) Successfully Concludes its Sponsorship of “GIG Battle Fitness Festival” Promoting Health & Wellness in Kuwait

Dec 08 , 2022

Kuwait City by URC | Press Release

United Real Estate Company (URC), a leading real estate developer in Kuwait and the MENA region, was the main sponsor of the “GIG Battle” sports tournament 2022, held from 2 to 3 December at Green Island.

The event falls in line with URC’s corporate social responsibility objectives of supporting the community’s youth and promoting health and wellness. In addition to promoting fitness, the tournament was also a social event, reflecting URC’s core value of building communities.

Launched in 2013 by Circuit+ CrossFit, Battle of the East (B0E) is the most recognized and respected event of its kind in the Middle East and Asia. The battle takes place in Kuwait annually and draws athletes from all over the MENA, as well as international athletes from Europe and the USA.

Alongside sponsoring the tournament at Green Island, URC also held its own event at the Hessah District Pavilion, in partnership with Street 965, the number one street car community in Kuwait and the GCC. Forty high-end premier cars were on display at the Pavilion which was the main draw. Other activities and competitions on the sidelines added to the excitement. The food stations also provided an enjoyable gastronomic experience for the visitors.

URC went the distance to make sure that every experience at the event was unique and exceptional, while promoting Kuwaiti products and services on track with its larger vision of supporting the local businesses.

Talking about the sponsorship, Mr. Mazen Issam Hawwa, Vice Chairman and Group CEO, URC, said, “The battle goes in line with the company’s corporate social responsibility agenda, which aims to enhance URC’s role as a main supporter of sports activities that contribute to building communities, and to inspire the younger generation by encouraging them to adopt a healthier lifestyle.

This year, Battle of the East attracted more than 2,500 local and international athletes. Further, URC hosted an array of fitness challenges in its booth during the event, in which visitors of all ages participated for a chance to win a title.

About URC

United Real Estate Company. K.S.C.P (URC) is one of the leading real estate developers in Kuwait and the MENA region, with consolidated assets of Approx. KD 610 million (US$ 1.96 Billion) as of 30 September 2022. Headquartered in Kuwait, URC was founded in 1973 and was listed on the Kuwait Stock Exchange in 1984.

URC primarily operates through a number of operating subsidiaries and investment arms across the MENA region. URC's core business is real estate development and operations and enjoys a diversified portfolio of assets that include retail complexes, hotels, residential properties, and high-rise office buildings.

URC’s operations extend to construction and contracting services, facility management, and project management through its several subsidiaries. URC's portfolio of assets is geographically spread throughout the MENA region and includes Marina World, Marina Hotel, and KIPCO Tower in Kuwait, Salalah Gardens Mall & Residences in Oman, Abdali Mall in Jordan, Raouche View 1090 in Lebanon, Hilton Cairo Heliopolis & Waldorf Astoria Hotels, and Aswar Residences in Egypt, and Assoufid development including a golf resort, five-star hotel, and premium residences in Morocco.

URC is the real estate arm of its majority shareholder, Kuwait Projects Company – Holding (KIPCO Group), a holding company that focuses on investments in the Middle East and North Africa. It’s strategy of acquiring, building, scaling and selling companies in the MENA region has worked successfully for over 30 years. KIPCO’s main business sectors are financial services, media, real estate, and industry. KIPCO’s financial service interests include holdings in commercial banks, insurance companies, asset management, and investment banking.

Contact Info

Salem Al Khulaqi

Communications Manager – Sales & Marketing
United Real Estate Company

T (+965) 2295 3671

F (+965) 2244 1003