URC has contributed to supporting the
local economy by developing various economic sectors, enhancing housing
projects, and innovating modern housing solutions that contribute to the
creation of a sustainable housing development structure in the country.
URC participated as a platinum sponsor in the third Consulting
Services for the Development Plan Forum (ENCON3). The event was held under the
patronage of His Excellency Mr. Abzulaziz Waled Abdullah Al-Mujel, Minister of
State for Municipal Affairs, and organized by the Kuwaiti Federation of
Engineering Offices and Consultant Houses (KFEOCH). The theme was: “Completion
of Permits Portal and Addressing Challenges of Construction & Housing
The company also announced its gold
sponsorship of the Kuwait Business Law Forum, organized by Al-Yaqout and
Al-Fouzan Legal Group, which included panel discussions on public-private
partnership projects as a means of sustainable development.
Youth and Sports
The youth occupied a major part of URC’s
interest in 2022. The company launched several qualitative initiatives and
distinguished activities to fulfill youth aspirations and interests.
URC was the main sponsor of the “GIG
Battle” sports tournament 2022, held from 2 to 3 December at Green Island.
Battle of the East (B0E) is the most recognized and respected event of its kind
in the Middle East and Asia. The battle takes place in Kuwait annually and
draws athletes from all over the MENA, as well as international athletes from
Europe and the USA.
This year, GIG Battle attracted more than
2,500 local and international athletes. Further, URC hosted an array of fitness
challenges in its booth during the event, in which visitors of all ages
participated for a chance to win a title. URC also collaborated with Flare
Fitness to sponsor the 7th ‘Flare Festival’ which was held at the Marina
Crescent from November 3rd till the 5th. The fitness event is one of the
largest of its kind in Kuwait and falls in line with some of the key objectives
under URC’s corporate social responsibility framework.
The marathon 10th annual event was held
on 29 October 2022 at the Marina Crescent, where URC was present as one of the
main sponsors of the marathon that is dedicated towards supporting children
with special needs.
As part of the World Diabetes Awareness
campaign, URC in collaboration with Al Salam International Hospital conducted a
workshop for its employees in support of raising awareness against diabetes.
The workshop comes as part of URC’s wellbeing program that aims to improve
employees’ health and lifestyle, provide them with screening, as well as inform
them about ways to lower the risk of having diabetes.
URC has also organized an integrated
awareness campaign on breast cancer during the month of October titled “Be
Aware” in Marina mall in collaboration with various health entities to encourage
people to take care of their health.
Women Empowerment Advocacy
URC announced its partnership with UN (@unitednations) to promote Women’s Empowerment Principles (WEPs) which aims to
promote the adoption of real and sustainable policies on various topics related
to recruitment, retention, and leadership and complements the vision of URC to
promote gender-equal work environment.
On August 26 which marks Women's Equality
Day, URC celebrated this important occasion to salute all the inspiring women
that are part of URC’s family and show solidarity towards women. It is worth
mentioning that 32% of URC’s employees is made of women.
URC also illuminated Hessah Towers in
orange in solidarity with the global initiative ‘Orange the World Day’ to raise
more awareness about the importance of living in a society free of violence
aimed at creating an inclusive culture based on trust, respect, and equality.
The "Orange the World"
campaign, also known as "International Day for the Elimination of Violence
against Women" was established in 1999 by the United Nations, and it
started on November 25 for a period of 16 days and continued until December 10,
2022. The color orange was chosen by UN Women to symbolize a bright future free
of violence against women.
URC Continued Supporting KFA “Women’s
Futsal League” for the second year in a row as the Official title sponsor of
the 2021/2022 season, in which more than 150 female athletes from six football
clubs competed in 35 matches. Women’s Futsal League is part of KFA |
Women’s Committee strategy to make local sports more inclusive for female
athletes to compete at both regional and international levels.
As a Women's Empowerment Principles
(WEPs) signatory and partner, URC is committed always to provide support
towards women and youth empowerment in the community in addition to an
inclusive work environment underpinned by equal opportunity to all genders.
Persons with Special Needs
URC is committed to maintaining its
position as part of Kuwait’s integral social fabric and perceives such gestures
as a moral obligation, offering support to these young patients. In 2022, URC
has announced its collaboration with Kuwait Association for the Care of
Children in Hospital & Bayt Abdullah Children’s Hospice (KACCH & BACCH)
which aims to draw a smile on the children’s faces through distributing gifts
and toys to children’s playrooms in various hospitals across Kuwait.
URC announced its participation as the
main sponsor in the annual fundraising marathon ‘RunKuwait’, organized by the
Fawzia Sultan Healthcare Network (FSHN), a leading nonprofit healthcare organization
in Kuwait that provides high-quality care across a number of clinical
Rashid Al Issa
Human Capital Development
Chief Human Resources Officer, Mr. Rashid
Al Issa said that URC has achieved several milestones in human resources during
2022. URC attaches great importance to Human Resources by raising employee
performance through best training and development policies, in addition to
implementing digitalization strategy and recruiting national talents and
competencies, empowering them to enhance their experiences, refine their skills
and enrich their knowledge to achieve professional success and career
URC conducted a Sales Training Program to
the Sales and Leasing teams. The program was a mix of theoretical as well as
practical exercises to help the participants gain knowledge of selling
fundamentals that are the backbone of every sales process. The program will
help the teams gain insights and apply best practices for dealing with all
types of customers for their future sales activities from prospecting to
closing and beyond.
Mr. Al Issa said: “The company is
committed to providing its employees with the necessary tools and resources to
maintain their pace of progress, ensuring they keep up with the rapid market trends.
As a result, URC has developed a human capital management system to enhance
employee performance in line with the company's objectives. Additionally, the
company has partnered with the LinkedIn Learning to grant employees easy access
to specialized courses for skill development and professional training.”
On the other hand, Mr. Al Issa emphasized
the importance of continuous and effective communication between the company
and its employees, and creating strong bonds that enhance their commitment to
the company and improve their performance. Therefore, URC seeks to build new ways
for dialogue and communication with them by organizing various special events
that bring them together.